MANY FRIENDS, MENTORS, AND COLLEAGUES have supported, encouraged, and advised me on this project. They include Ken Lizotte, Meredith O’Connor, Donya Dickerson, Craig Bentley, Paula Lyons, Sarah Woods Bates, Alan Weiss, as well as Marcia Abbott, Mary Lou Andre, Vicki Donlan, Karen Friedman, Kasey Kaufman, Gayle Sierens, Annie Stevens, Chris Storr, Eleanor Uddo, and Kathy Venne. I also am grateful to my friends and colleagues in the Women Presidents Organization, the National Speakers Association, and The Boston Club. With deepest gratitude, I acknowledge the people who graciously gave interviews and those who connected me with sources. All have helped me develop a greater understanding of the subject matter for this book. They include Steve Barron, Keith Blakely, Greg Case, Mike Curran, Mike Daly, Matt Davis, Kelly Drinkwine, John Fish, Archelle Georgiou, Robin Gundry, Deb Hicks, Brian Johnson, Paula Johnson, Ranch Kimball, Rich Krueger, Gloria Larson, Ken Liebler, Joanne Lin-hares, Andrew Liveris, Sean Martin, Ellyn McColgan, Maureen McGurl, Mike McNally, Evelyn Murphy, Jeff Neufeld, Laura Onessimo, Ellen Parker, Jennifer Parker, Dina Piran, Michelle Press, Vikki Pryor, Steve Rendle, Peter Roberts, Howard Schultz, Bill Swanson, Jeff Taylor, John Touchette, Kyle Warwick, Beth Webster, Rachel Whitehouse, Pam Wickham, and David Woods. I would never have completed this project without the support and love of my family: my husband, Drew Yanno; my daughter, Meghan McGrath; my mother, Jane Bates; my sister, Mary Louise Gladden; my brothers, Richard Bates, and Charles Bates. Rosie, our faithful Jack Russel terrier, leaped out of bed at the crack of dawn each morning and kept me company as I wrote. Finally, I want to remember my father, Richard K. Bates, 1931–2008. He was my first and most important role model in business and in life, and will always be a source of tremendous inspiration.