Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can’t get in any business school—experience.
In Trump University Marketing 101, Second Edition, you’ll learn how to:

Master the basics of great marketing to grow your business

Adapt your marketing strategy to difficult economic conditions

Understand customers, competitors, and markets

Discover your target audiences

Position your product or service against the competition

Create a great brand from scratch

Market residential and commercial properties effectively

Develop powerful marketing plans

Increase customer satisfaction

Price your products for maximum profit

Use advertising and the Internet to promote your business

Employ guerrilla marketing techniques

And much more!

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Since the first edition of Marketing 101 was published, the world economy has changed considerably. While the principles of marketing work in a variety of situations, we felt that it would be valuable to devote special attention to how to market in tough economic times. It turned out that there was a lot to say about how to survive and even thrive in an economic downturn. What began as a single chapter ended up as three chapters and an entire section of this book. We have taken the opportunity presented by a new edition to add new chapters on marketing real estate. When I was writing Branding 101 (Wiley, 2008), I found that there was almost nothing written about branding real-estate and not too much more on marketing. Many of the books about marketing real estate — and there are several good books on the topic — focus more on the selling process than on marketing. In this book, I have provided chapters on both marketing and selling different types of real estate that utilize the marketing concepts and approaches explained earlier in the book. Even if you are not interested in marketing or selling real estate, you may find those chapters very interesting and valuable as they provide many illustrations of how to put a marketing/selling plan into action, especially for a small business. We have also added a fi nal chapter on how to motivate and manage individuals and teams, which many readers had requested. May all your marketing efforts be successful!

Don Sexton


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