Description
Since the first edition of Marketing 101 was published, the world economy has changed considerably. While the principles of marketing work in a variety of situations, we felt that it would be valuable to devote special attention to how to market in tough economic times. It turned out that there was a lot to say about how to survive and even thrive in an economic downturn. What began as a single chapter ended up as three chapters and an entire section of this book. We have taken the opportunity presented by a new edition to add new chapters on marketing real estate. When I was writing Branding 101 (Wiley, 2008), I found that there was almost nothing written about branding real-estate and not too much more on marketing. Many of the books about marketing real estate — and there are several good books on the topic — focus more on the selling process than on marketing. In this book, I have provided chapters on both marketing and selling different types of real estate that utilize the marketing concepts and approaches explained earlier in the book. Even if you are not interested in marketing or selling real estate, you may find those chapters very interesting and valuable as they provide many illustrations of how to put a marketing/selling plan into action, especially for a small business. We have also added a fi nal chapter on how to motivate and manage individuals and teams, which many readers had requested. May all your marketing efforts be successful!
Don Sexton
Reviews
There are no reviews yet.